DMVF Architects
Award winning architecture meets minimal design
DMVF Architects are an award winning architecture firm based in Dublin. They wanted to update their existing website to better showcase their projects in a way that appeals more to their target audience. I designed and built a light & modern website with a high end aesthetic. Improved the backend with a more intuitive layout so they could easily add more work in-house. The overall design was kept very simple and functional in-keeping with their architectural style.
GOALS
Portray the firm as a modern practice with highly respected work
Show that the firm also works on public & commercial projects
Show that the firm is a conservation accredited practice
Make responsive so site works on all devices
Improve SEO ranking
PURPOSE
Improve the quality of clients engaging with DMVF
Higher conversions via more enquiries
TEAM
Design: Colm McCarthy
Development: Marko Kukanjac
Photography: Ruth Maria Murphy
Analysis of old website
Deep dive on analytics to assess highest performing pages & projects
Personas to define audience
User feedback on problems with update process
After analysing and assessing all available resources we set about improving the site and nailing down a plan for long term gains. A new sitemap was required, 301 redirects to the htaccess file to prevent any loss of traffic to relevant pages, implementation of Advanced Custom Fields to simplify the process of adding new projects so the site could be maintained in-house.
New dashboard with improved UX
Wireframes: Many rounds of iterations
The result
Project overlay animation
Project page with custom lightbox
Lightbox animation
Additional projects animation
Footer Reveal
Arrow Hover
Performance report
CONCLUSION:
7x fold increase in traffic
240% increase in enquiries per month
Enquiries easily differentiated by specific criteria (ie level of funding) — easier to prioritise projects
Improved SEO: Ranked in top 3 positions for Architects in Dublin in the years following updates
Website is fully responsive with strong emphasis on devices used by defined personas
Bonus: Increase in international traffic via features on web inspiration sites
